By Paige Nienaber
Remotes. Appearances. Vehicles. Swag. Concerts. Hiring. And lots and lots of forms.
Toyota, Red Bull, beers and pet foods, all know the value of brand activation teams. And for Radio, street marketing will always be one of the strongest tools in our box. “The Street Hackers Guide To The Universe” is your go-to guide to build your team and includes policies and sample forms for your events. If you do remotes and appearances, post social media from promotions, send staff to concerts, screen interns or have a station vehicle, this guide is the only tutorial available for your needs.